Envato: Rebrand

The opportunity of a lifetime.
Getting to rebrand a business of this scale in house.

The business faced a problem. We had a amazing product but our site and identity was outdated, confused and hard to recall.
At the heart of the project was the strategy of ‘get known’. Take everything great about the brand but give it an identity that would be easy to recall and flexible to accomodate the ever changing tech landscape and the large brand architecture that envato has. We identified that despite being a digital product the true value lay in the community, the talented creatives who supplied our assets and the talented creatives who used them. Our human meets digital vision.